Using video as a promotional tool allows you to connect with audiences on a much more personal level, as it is multi sensory. Music, sounds, and even facial expressions can be used to communicate on a much stronger level than just visual presentation alone. Video engagement can be tracked just as easily as all the other key features of your business, so why not give it a try? That Thirty second video clip could be just the thing you need to increase your brand visibility, drive traffic and most importantly, achieve those all important sales.
With so much content out there competing for the attention of consumers, it can be difficult to know how to give your brand the edge over the competition. If this is something that resonates with you, why not give video a try? Video has been proven to be ten times more effective at engaging audiences on social channels, with sites like Facebook now using autoplay features on news feeds, it's easier than ever to get your business seen. Not only is Video the strongest media for engaging strong customer attention, it is also great for SEO rankings, with sites including video improving their chances of getting a front page Google result 53 times higher than those without. Other benefits include a higher retention rate due to easier and more accessible engagement, and probably most importantly of all – higher conversions.